Digipack Research

Bombay Bicycle Club

They are an indie band with a similar sound to that of the rifles. When looking at album covers we can consider heirs to look at other bands ideas. We can also use this to judge what we like and don't when designing our own digipack. A different kind of fix, the fist one shows what looks like two different people looking at each other and different shapes or plants representing their brains. I believe this is to represent the way in which different people thing and that we are all different and individual. We can see with both the first and second album covers that the band name is clearly displayed and obvious to see. In 1,2, and 3 it is clear what the album name is. This makes the cover more recognizable for the fan. The 4th cover however does not feature either the band name or album title. This makes the album quite hard to distinguish as a BBC album. All of the albums are quite diverse and distinguishable from regular album covers, they are all quite arty and different, especially the fourth one, which is quite dark mysterious picture of a girl who looks quite lost and messy. This might be to do with the change in sound of the band, they have become a lot more upbeat since the first album.







Foals

The first two album covers shown below are quite similar. They are both water based both strongly stand out, although there is a lot of dark colors in the first the sunlight in the sky makes the album cover very bold. Sunlight is key in both album covers. We see the sun coming through the water onto the swimmers which are the focus of the picture. In both albums we can see exactly what the album name and band name are, this makes the band extremely recognizable to the audience. The 3rd album cover shows a completely different style of cover. We do not see the band name or album name in the same font, it is a lot more arty and unclear than the other two bulk font albums. We also see quite a dull album cover of a boy looking past the camera. The picture would be quite dull if i wasn't for the boys mouth which is covered in what appears to be sweets or just general colors, it is unclear as to what the cover represents and what the listener can expect from the album.



Razorlight

The first of the 3 is incredibly random. There is different travel items scattered around a white floor with a small red tv in the corner. The album cover is quite confusing and has no obvious relevance to the band. However the album and band name are clear for the audience to see. The second and third are both quite similar, they both feature all four band members and have the album and band names clear in the album cover. The second is more basic than the third, this is due to the colors of the two, one is blue, red and black compared to the black and white design of the second.

Music Video Inspiration

1) Calvin Harris - I Need Your Love

We like the idea of different people from all walks of life picking up the camera and showing  several seconds of their lives. We would use a GoPro in order to film this. it would be ideal as we could be quite rough with the filming with regards to filming underwater and filming in busy crowded situations. it would also be good for the idea of different walks of life as it could be left on the floor and picked up by someone new.

2) The Rifles - Minute Mile

The band that we are making the video for, their most popular song is called Minute Mile. It was important for us to analyse the video to see if there was anytghing we liked and could use in our own video. We liked the use of lyrics popping up during the video. It makes it easier for the audience to follow and also means they are more focused on the video msaking it more successful as people are actually closely watching the video. We want to make the idea our own which means we will use different fots sizes and colours.

3) Breaking Bad - Crystal Blue Pursuasion

I noticed this idea whilst watching breaking bad, the technique is called graphic match. The way it works is everything links into something else. In this snippet we see one characetr sealing a box and then another character putting a label across the top of the box. the two have linked into each other really well. The idea is quite challenging and will take a lot of planning in order for it to make sense. However if you get it right it will look really effective.

Little Things- 5 Directions (prelim task)

1) Who did you work with and how did you manage the task between you?
Or group consisted of
Nick Roxby
Ben Caleno
Joe Griffiths
Max Johnson and myself.

Nick and max put themselves forward to be the two main characters in the video however, we all had a role to play in the acting side of the video. Due to the nature of the task and video itself it took a long time to get the shots due to a mixture of reasons such as angles and maintaining a serious attitude. With regard to the editing of the footage it was very mixed with people all able and willing to edit the footage no one was ever left alone to edit this meant there was always a second opinion on the choice of editing.

2) How did you plan your sequence? What processes did you use?

We all sat in a group and decided who would play each character and we looked at the nature of each shot angles timings etc we had an idea of what we were doing before we started the task but due to the remake style of the task it was important that we could regularly refresh our memories as to what the shot was like.

3) What theories could you apply to the video you chose?

The video does not clearly represent any of the theories. You could argue that voyeurism is shown from the sense the band members do not know they are being observed however there is nothing sexual within the video. There is also a mild relevance to the female gaze, the band members are all good looking boys so attract female attention however the men are not being exhibited.

4) What technology did you use to complete the task, and how did you use it?
Camcorders- something to record our work, the camcorders give a quick and simple solution to recording work such as this.
Tripods- we needed tripods for the still shots and also when we all needed to be in the shot. We needed a high angle wide shot and used the tripod yo achieve this
Editing Software- We used this to group all the footage and create a running order, it also allowed us to change the length of the shot and add on certain features such as fade outs and black and white effect as shown in the real clip.
YouTube- We used YouTube to broadcast and demonstrate our work we also used it to study the video we were given the challenge of copying.

5) What factors did you have to take into account when planning, shooting and editing?

When planning we all chipped in to what we thought would be the best way to go about completing the task successfully. A difficult thing to overcome was finding the appropriate time to film as we needed a lot of different shots that takes a considerable amount of time. We had to fit this in around our available time and the availability of the music room. Editing took place in and out of lessons with a variation of input and work from the group.

6) How successful was your music video copy? Please identify what worked well, and with hindsight, what would you improve/do differently? What did others say about your production?

The production wen't well we got some good feedback and understand what we did well and perhaps not so well. We can take that into the real assessment which i assume will be far more challenging. The editing went well throughout it looks like we are close to the real video regarding shot length. Perhaps we could have done better regarding our singing we did not open our mouths enough of play the guitar realistically enough.

7) What have you learnt from completing this task? Looking ahead, how will this learning be significant when completing your music video, do you think?

When moving on to the assessed task i would look to be more focused during the filming, as we will have to film more footage it is important to be disciplined so that the filming can get finished.

8) How does it compare with filming an opening to a film?

You are a lot more restricted when filming this music video as you are trying to emulate someone else's ideas and success where as the opening of the film was ours has never been done before an gave us license to do as we pleased.

9) What are your strengths and weaknesses as a group member?

I was good at organising when we could access the music room decided on shots and advising the rest of the group on problem solutions. I did not look very convincing in the clip with regards to the guitar playing.

10) Looking at the other group's videos which do you think were most successful and why?

The High School Musical one was my favorite the speed and dance within would have been very difficult to film and also hard to piece together they did it very successfully.